About Our Shop

The fuel for our actions is our desire to make things as easy as possible for future and current parents on their journey toward the most wonderful, but also most difficult experience—raising their children. How do we do this? By providing them with everything they need to ensure that each stage of their child's development is calm and safe – for both the child and the whole family. You save time by being able to shop for everything in one place – quickly, easily, and securely! Marsel-Toys, the Marsel-Toys chain of children's stores, and Marsel-Toys Online are among the leading and fastest-growing players in the market for children's toys, baby and children's accessories. The company has 4 regional centers: Sofia, Plovdiv, Varna, and Sl. Bryag, and 27 retail stores in the cities of Sofia, Plovdiv, Veliko Tarnovo, Pleven, Varna, Burgas, Sunny Beach, Stara Zagora, Kazanlak with a total area of over 12,000 sq.m., as well as 99 mini Marsel-Toys stores – children's stores at OMV petrol stations. We also work in partnership with the Fantastico and METRO retail chains. Our products include care products for mothers and newborns, baby and children's toys for all ages, baby and children's clothing and shoes, children's outdoor play products, school products, products (gifts) for adults, etc. Marsel-Toys is the exclusive distributor in Bulgaria for leading global brands in the field of children's toys such as: LEGO, PLAYMOBIL, DISNEY PLUSH, INTEX, BBURAGO, SES, RAVENSBURGER, ZURU, SMART TRIKE, MGA, MONDO, and many others.